We appreciate your interest in using our website. The protection of your personal data is very important to us. In the following, you will find all important information on the collection, processing and use of personal data, which we process only in accordance with the provisions of data protection law. Personal data is such information that relates to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
The provision of your personal data is voluntary. However, a lack of data may result in a limitation of the functionalities of our services.
The legal basis for data protection can be found in the EU General Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG), among others.
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The responsible body in the sense of the DSGVO, the national data protection laws and other data protection regulations is:
Pixformance Sports GmbH
Hauptstraße 19 – 20
Managing Director: Valerie Bures-Bönström
Phone: +49 (0) 30 39805610
Data Protection Officer
MediaXS Company for Media Rights mbH
1. Data Sources And Categories Of Data:
We process personal data on our website that we receive from you in the course of using features of our website and the services we provide through them.
The relevant personal data may be — depending on the use — the following data categories:
- Name, first name
- Contact details (e.g. address, e‑mail, telephone)
- Company name, industry, job title
- Gender, language
- System data (IP address, server data)
2. Purposes Of Processing
We process personal data for the provision and fulfillment of the services offered to you within the framework of the website, as well as for the further development and optimization of our services.
3. Legal Basis:
Insofar as you give us consent for the processing of your personal data, this serves in conjunction with. Art.6 para.1 lit.a EU Data Protection Regulation (DSGVO) as the legal basis.
When processing personal data with a contracting party that is necessary for the performance of a contract, the contract serves in conjunction with Art. Art.6 para.1 lit.b DSGVO as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures. To the extent necessary, we process your data on the basis of Art.6 para.1 lit.f. DSGVO beyond the actual performance of the contract to protect legitimate interests of us or a third party.
Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation, the legal or official obligation is in accordance with Art.6 Abs.1 lit.DSGVO. Art.6 para.1 lit.c DSGVO legal basis.
If the data processing is carried out due to requirements for the protection of vital interests, the legal basis results from Art.6 para.1 lit.d DSGVO.
For the protection of legitimate interests of our company or a third party, data processing may also be carried out beyond the actual fulfillment of the contract on the basis of Art.6 para.1 lit.f DSGVO, insofar as it is necessary and the interests, fundamental rights and freedoms of the data subject are not overridden.
4. Data Transfer / Disclosure To Third Parties:
Personal data that accrues during the use of the website will not be passed on by us to third parties as a matter of principle, unless you have given your consent to do so or this is necessary in the context of contract processing. . Within our company, access to your data is granted to those departments and employees who need it for the purpose of fulfilling our service offers, technical tasks and legal obligations. Service providers and order processors employed by us may also receive data for these purposes if they guarantee the required level of data protection, comply with our instructions under data protection law and undertake to respect data secrecy.
Otherwise, data will only be passed on to third parties in exceptional cases, if we are legally obliged to do so, if it is necessary in the event of misuse or for clarification purposes, or if you have given your express prior consent.
5. Duration Of Storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the purpose of processing ceases to apply or if a statutory storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the identification data (e.g. IP addresses) of the users are deleted or alienated, so that an assignment of the calling client is no longer possible. In the case of the collection of data for the provision of online services, this is the case when the respective session has ended.
6. Your Rights As A Data Subject
As a data subject, you have the right to request information about or correction of the stored personal data at any time or to revoke your consent. In addition, you have the right to request deletion or restriction of processing or an objection to processing. Likewise, reference is made to the right of data portability and to the fact that there is the possibility of a complaint to a supervisory authority.
Please send corresponding requests by e‑mail to us or to our data protection officer at the aforementioned contact details.
We explain your rights in detail below
a) Right Of Revocation, Right Of Objection
You have the right to revoke your declaration of consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Likewise, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you that is carried out on the basis of Art.6(1)(e), (f) DSGVO; this also applies to profiling based on these provisions.
b) Right To Information
You may request a statement as to whether personal data concerning you is being processed by us. In the case of processing of your personal data, you may in particular request information about the categories of data, origin of the data, purposes of the processing, recipients, any third country transfers (including guarantees pursuant to Art. 46 DSGVO), planned duration or criteria for the duration of the processing and the existence of automated decision-making. The same applies to profiling pursuant to Art.22 (1), (4) DSGVO (if applicable, with information about the logic involved and the scope and effects).
c) Right To Rectification
You have the right to rectification and/or completion if the processed personal data concerning you is incorrect or incomplete.
d) Right To Erasure
You have the right to erasure of the personal data concerning you, in particular if this data is no longer necessary for the processing purposes or you have withdrawn your consent or there is no other legal basis or you have objected to the processing and there are no overriding legitimate grounds for the processing pursuant to Art.21 Abs.2 DSGVO or the data have been processed unlawfully or the erasure of the data is necessary for compliance with a legal obligation under Union or national law or the data were collected in relation to information society services offered pursuant to Art.8 Abs.1 DSGVO.
Erasure rights may not exist, inter alia, if and to the extent that processing is necessary for compliance with a legal obligation, for the performance of tasks carried out in the public interest or for the establishment, exercise or defense of legal claims
e) Right To Restriction Of Processing
You may request restriction of the processing of personal data concerning you, inter alia, if the processing is unlawful, you contest its accuracy, you have objected, the controller no longer needs the data for the purposes of processing but you need it for law enforcement, or, in the case of unlawful processing, you request restriction instead of erasure.
f) Right To Data Portability
Among other things, you have the right to receive the personal data concerning you in a structured, common and machine-readable format and to transfer it to another controller, provided that the processing is based on consent or on a contract and the processing is carried out with the help of automated procedures. In this regard, you have the right to have the data transferred directly from one controller to another controller, insofar as this is technically feasible and does not affect the rights of third parties. The right to data portability does not apply to processing carried out for the performance of a task in the public interest in the exercise of official authority.
g) Right To Complain To A Supervisory Authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
7. Cookies, Integration Of Third-party Services And Content
The legal basis for the processing of personal data using technically necessary cookies is our legitimate interest pursuant to Art.6 para.1 lit.f DSGVO. The legal basis for the processing of personal data using cookies for analysis or marketing purposes is the required consent of the user in conjunction with Art.6 para.1 lit.f DSGVO. Art.6 para.1 lit. a DSGVO
Among other things, we use the cookie consent technology of Borlabs Cookie to obtain your consent to store certain cookies in your browser and to document this in accordance with data protection. The Borlabs Cookie iss a technically necessary cookie (borlabs-cookie) sets to store your cookie consents. The legal basis for this is Art. 6 para. 1 lit. c DSGVO. The provider of this technology is Borlabs — Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg. When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the Borlabs cookie provider. The collected data will be stored until you request us to delete it or until you delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.
Insofar as we use content or services from third-party providers (such as videos or fonts) within our online offers, this is done for the purpose of optimizing our offers. In doing so, the IP address of the user is regularly processed, as this is required to transmit the content or services to the browser and to be able to display the content and enables statistical evaluations to be carried out without reference to individuals. The legal basis is our legitimate interest pursuant to Art. 6 para. 1 lit. f. DSGVO.
8. Server Data
For technical operation, data transmitted via your Internet browser is collected (so-called server log files). This includes: — Browser type and version — Operating system used — Website from which you are visiting us (referrer URL) — Website you are visiting — Date and time of your access — Your Internet Protocol (IP) address. The data transmitted in this way is stored anonymously and separately from personal data.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems.
This also results in our legitimate interest in data processing as a legal basis pursuant to Art.6 para.1 lit.f DSGVO.
As part of our services, we offer you the opportunity to subscribe to a newsletter. When registering for the newsletter, the data from the input mask (surname, first name, e‑mail, company name, industry, job title, gender, language) are transmitted to us.
The newsletter and the associated data processing serve the purpose of informing you regularly about our offers.
With your registration to our newsletter, we will store your IP address and the date and time of your registration. This serves as a safeguard on our part in the event that a third party misuses your e‑mail address and subscribes to our newsletter without your knowledge.
We will check the e‑mail address you have entered to ensure that you are indeed the owner of the e‑mail address provided or that its owner is authorized to receive the newsletter. No further data will be collected on our part. The data collected in this way is used exclusively for the purpose of receiving our newsletter. It will not be passed on to third parties. A comparison of the data collected in this way with data that may be collected by other components of our site also does not take place.
The legal basis for the processing and sending of the newsletter is your consent in conjunction with. Art.6 para.1 lit.a DSGVO, which you can revoke at any time — also by cancelling the subscription. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Accordingly, the user’s e‑mail address will be stored as long as the subscription to the newsletter is active.
10. Contact Possibility
On our website, we offer you the opportunity to contact us by e‑mail and/or via a contact form. The data categories specified in the contact form (name, first name, e‑mail, company name, industry, job title, gender, language, communication data) are processed. At the time the message is sent, the user’s IP address and the date and time are also processed.
Alternatively, it is possible to contact us via the e‑mail address provided. In this case, the user’s personal data transmitted with the e‑mail will be stored.
The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e‑mail, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
The legal basis for processing the data when using the contact form is your consent in conjunction with. Art.6 para.1 lit.a DSGVO.Legal basis for the processing of data transmitted in the course of sending an e‑mail is Art.6 para.1 lit.f DSGVO. If the e‑mail contact is aimed at the conclusion of a contract, the legal basis is Art.6 para.1 lit.b DSGVO.
In this context, the data will not be passed on to third parties with the exception of the service providers commissioned by us for this purpose. The data is used exclusively for processing the conversation.
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e‑mail, this is the case when the respective communication with the user has ended. The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
11. Use Of Google Analytics With Anonymization Function
We use the Google Analytics component (with anonymization function) on our website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043 – 1351, USA.
We use the add-on “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this add-on, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if access to our Internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.
The legal basis for data processing is our legitimate interest pursuant to Art.6 para.1 lit.f DSGVO.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations.
By means of the cookie, personal information, such as the access time, the place from which an access originated and the frequency of visits to our website, is stored. Each time you visit our website, this personal data, including the IP address of the Internet connection used, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/ explained in more detail.
12. Google Tag Manager
13. Google Ads Conversion
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”) We use the so-called conversion tracking within the framework of Google Ads Words to draw attention to our attractive offers with the help of advertising content (so-called Google Ads) on external websites. When you click on an ad placed by Google, a cookie is set for conversion tracking. This allows us to determine from the data of the advertising campaigns how successful the individual advertising measures are. This serves the purpose of displaying advertising that is of interest to users, making our website more customer-oriented and interesting, and better allocating advertising costs.
The advertising material or content is delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as display of the ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your end device. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
The cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Ads customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers’ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider learns your IP address and stores it.
If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
The processing of “conversion cookies” is based on our legitimate interest in usage analysis and optimization of the online offers according to Art. 6 para. 1 lit. f DSGVO.
14. Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.
If your browser does not support web fonts, a standard font will be used by your computer.
15. Facebook Pixel
This website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This serves the purpose of evaluating the effectiveness of the Facebook ads for statistical and market research purposes and optimizing future advertising measures.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
The data processing is based on the consent given in accordance with Art. 6 (1) a DSGVO.
You can also deactivate the “Custom Audiences” remarketing function in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
This website uses Hotjar, an analytics software provided by Hotjar Ltd. (“Hotjar”), 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe. With Hotjar it is possible to measure and analyze the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the “tracking code” and cookies about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there.
On our website, functions of the service ZOHO are integrated, which are provided by our service provider, ZOHO CORPORATION B. V.. , Beneluxlaan 4B, 3527 HT UTRECHT, The Netherlands as a processor.
For the sending of newsletters and their evaluation, we use Zoho Campaigns. By subscribing to our newsletter, your data is automatically transferred to our account at Zoho, from which the newsletters are sent. At the same time, your data is automatically stored in our CRM system to manage the business contact with you. Newsletters sent via Zoho contain a so-called tracking pixel, with the help of which we can recognize whether and when you have read our newsletter and whether you have followed any further links contained in the newsletter. The data processed in this way, in particular the usage and system data (e.g. browser, IP address), is processed so that we can optimize our newsletter offering and thus improve the quality and attractiveness of our newsletter offering.
In addition, we use the Zoho CRM customer relationship management system to organize our business contacts as well as our commercial activities such as contract processing with customers and suppliers. In this context and for this purpose, we also process corresponding personal data (contact persons, contact data, etc., see above) on Zoho systems as part of customer management.
Likewise, we use Zoho Sales IQ, the web analytics service of Zoho Corporation B. V. Zoho Sales IQ uses so-called “cookies”, which enable an analysis of our website. These cookies also collect information about how visitors use the website, which website or social media page the user came from, the number of visits each user made, and how long they stayed on the websites. You can prevent this “tracking” by making the appropriate settings in your browser. We store this data exclusively for statistical purposes. IP addresses are shortened by the last digits in accordance with the law to ensure anonymity.
We also use Zoho SalesIQ to provide a communication option via online chat. The chat content is processed for the purpose of communication. By contacting us via the chat function, you consent to the processing of the communication data. The processing is thus based on consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e‑mail to us is sufficient.
Zoho stores data exclusively on servers in the EU. For technical support purposes, employees of subcontractors of the Zoho Group may access the data. For subcontractors in third countries, Zoho ensures compliance with an appropriate level of data protection.
For details about Zoho’s privacy practices and how you can protect your personal information, please see Zoho’s privacy notice at https://www.zoho.eu/privacy.html.
18. Social Plugins
So-called social plugins (“plug-ins”) from social networks are used on our websites (e.g. Facebook, Instagram, YouTube, Twitter, LinkedIn, Xing).
The plug-ins can be recognized by the respective social media logos.
To ensure data protection on this website, we only use these plugins together with the so-called “Shariff” solution. This application prevents the plugins integrated on this website from transmitting data to the respective provider when you first enter the page.
Only when you activate the respective plugin by clicking the associated button, a direct connection to the server of the provider is established . As soon as you activate the plugin, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign your visit to this website to your user account.
The legal basis is your consent within the meaning of Art. 6 (1) a DSGVO, which you give by activating the plugin. You can revoke this consent at any time with effect for the future.
For the purpose of publishing customer reviews on our website, we use a service from Trustindex (https://www.trustindex.io), which allows us to take reviews from our Google and/or Faceboook profiles. The rating data (date, name, rating text) is processed. You can delete or change your ratings via your Google or Facebook account. Likewise, you can ask us for deletion at any time by e‑mail.